meet Our Team


Director, has a background in textile design and runs the creative side of our business; developing collections, new products, collaborations and more. When she isn’t creating, she’s busy cooking up a storm and entertaining her son, Leo.


Director, is a graphic designer by trade. She runs operations on the ground in Tanzania, oversees sales and collaborates closely with Becky on the collection development and creative side of the business. In her free time she is an avid traveler.


Director, has 30 years of experience in business, welfare and community development. She assists Sidai in an advisory role with strategic planning and community development.


Advisor, with his vast business knowledge, helps us navigate the Tanzanian business landscape. He is an avid horseman.


Beader, began at Sidai as a cook, but her love of beading was clear and she quickly became one of our resident beaders. She loves going out with her friends and spending time with her kids. When she’s not at Sidai, she’s looking after her livestock.


Production Manager, works closely with our beaders checking quality, overseeing sampling, training new beaders, and ensuring orders are filled. The mamas love her so much that they often sneak her gifts - but shh, don’t tell the others! Her dream is to one day open a restaurant, but right now she’s busy being a mama to her little boy Gilliard.


Logistics & Store Assistant, welcomes all visitors to our store in Arusha with a warm smile. He handles all of our fulfilment from Tanzania, so his extensive product knowledge makes him the best
person to advise you on your shopping choices. At the weekend, he loves to let loose on the dance floor!


Marketing and Communications Consultant, runs our digital marketing and social media channels. After two years on the ground with our team in Tanzania, she now works remotely. When she’s not at her desk, she loves to immerse herself in nature with a walk or a swim.


Guard, Edward, Guard, is the first face you see when you visit Sidai. When he’s not working, his favorite thing to do is take his 5 kids shopping and out to eat at Karatu market.


Guard, is one of the other kind faces that greets you on arrival at Sidai. When it’s not his shift, he likes to sit inside and listen to Maasai music on the radio. He is the only Maasai man at the office who has just one wife!


Silversmith Trainer, develops the
skills of new silversmiths in our studio and oversees the quality of all our silver pieces. His expressive and eccentric fashion style is a constant source of inspiration!


Production Supervisor and Silversmith, has rightfully earned her position as the supervisor of the full-time team. As a Master Beader and one of the first female Maasai Silversmiths, she is the
back-bone for this close-knit group. When she’s not at Sidai she is an entrepreneurial and passionate farmer.


Assistant Production Manager, gets things done! Whether it’s running important errands for the office, sending your orders, or ensuring there are enough of the beautiful pouches your jewelry
comes in, Gladness is the woman for the job - without her we would be lost! When she isn’t at Sidai, she designs and bakes delicious cakes.


Beader, doesn't like to chit-chat too much and focuses on her work 100%. When she isn’t working hard at Sidai, she loves to relax and listen to her favorite choir songs.


Finance, loves numbers and things being organized. In his free time he loves cooking, his BBQ skills are legendary!


Finance, works closely with Hilary to make sure we are financially secure. In his free time, he is an MC!


Beader, loves beauty and hair. If she wasn’t beading, she would be running a bridal salon. Other things she loves are: her kids, and eating mtori - a traditional dish from the Kilimanjaro region made with banana and meat.


Groundskeeper, makes our beautiful grounds thrive. When he’s not looking after Sidai’s lush garden, he’s farming vegetables. If he had to pick another job he would be a preacher.


Beader, is one of the only beaders on the team with the skills to bead onto leather. Her laugh is the loudest of all the team. When the weekend comes around, she loves to go out dancing.


Guard, is a kind man always wearing a cheeky grin. He is also an artist - he loves to draw charming illustrations of Maasai jewelry and African animals that we often share with Sidai Designs’ followers.  


Beader, used to work on a piece-rate basis with us but soon moved into a full-time position. She is a busy mama with twin boys Brighton and Bryson, and a farmer who spends many hours a week in her shamba (farm).


Guard, is active and health conscious. When he’s not busy keeping our compound safe his favorite thing to do is working out and playing football. Like many Maasai men, he also loves to travel home to his village to look after his beloved livestock.



HR & Admin, is a self-starter with a go-getter attitude. When she’s not busy at Sidai, she is undertaking her duties as a mama to Mason and is a member of the Young Rotarians.


Cleaner & Cook, has been looking after us for many years. In her free time - when she’s not busy with her babies Nancy and Nathan - she loves to bead, but at work she prefers to take care of the team.


Beader, was a piece-rate beader for a long time, but later became part of the full-time team. She always has a huge smile on her face - like this!


Beader, whose name means ‘Grace’ was one of our first ever employees. Her work ethic is phenomenal and a key reason she was chosen to be trained as one of the first female Maasai silversmiths. When she’s not busy beading or being a mom to Esther, she’s busy keeping her livestock.


Beader, is passionate about lots of things - she loves watching movies, doing her own makeup, cooking at home and singing.


Guard, is a gentle soul who loves to enjoy life through music and painting. A very polite man and naturally empathetic, he is very good at making small talk and making people feel comfortable. He is the perfect person to welcome our visitors. 


Beader and Silversmith, trained for more than a year to join the exclusive group of female Maasai silversmiths. Clearly gifted with artistic talents and a love of food, she dreams to open a small restaurant one day called Selina’s.


Logistics & Program Coordinator, handles our inventory and logistics with his unmatched Excel skills! Wilson also works with the women to assess their needs to make sure they have access to the right social programs. He loves to dance and socialize, equally as much as his community work - spending most of his free time working with organizations like the Rotary Club.


Beader, comes into work each week with a new hairstyle and loves to experiment with fashion. Not surprisingly - her favorite thing to do is to go to the salon.