Set amongst the buzz of fast-paced Arusha, Tanzania, a stone's throw from the Serengeti and Mt Kilimanjaro, Sidai Designs is a social enterprise with a focus on redefining traditional artistry in collaboration with local Maasai women.

Founded in 2011, Sidai Designs supports Maasai women by giving access to economic empowerment through fair trade, while preserving indigenous knowledge and traditional artistry. Sidai Designs believes that artisanal, design led handcraft is a powerful tool to bring about positive change. As a result of this work, Sidai Designs has enabled increased access to health and education services for 120 Maasai women and their families.

Inspired by the symbolic cultural significance of the Maasai jewelry, each piece tells a story. Jewelry is an integral element of the Maasai identity and through our products, we endeavour to tell the stories and preserve the traditions of this unique tribe.